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The game goes on!

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Although the global health crisis caused the cancellation of all kinds of events, particularly those related to leisure, the virtual world of entertainment took off on a larger scale. Even for those who hadn't downloaded a game on their cell phones until a year ago, today they have much more acceptance and understanding of what gaming actually has to offer.

Just to take note of some relevant data: the global gaming market is set to reach $256.97 billion by 2025, more than 2.5 billion people worldwide play games and players spent $4.5 billion on immersive games until 2020. We are honestly surprised by all those big numbers and we hope you found them as entertaining as we did!

Gaming opens up possibilities to interact with real gamers worldwide, attend in-game events, complete rewarding tasks, and post achievements on social media. On the content front, game studios are stepping up their development capabilities by incorporating Artificial Intelligence, Virtual Reality and Machine Learning to create adaptive experiences.

Our software engineers working in game development also collaborate with companies that currently use gamification for training, team building and customer loyalty, taking advantage of the opportunities this industry offers in terms of virtuality and teams perspective.

Let's look at the trends and technological innovations that are shaping the future of this industry and how they will influence the gaming experience.

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